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We respect the privacy of our online visitors and registered users (“Users”) as such we will take reasonable steps to protect your information.
1. Updates, Modifications & Amendments
2. Age Restriction
3. The Information we Collect
This section contains answers on how we collect and use personal data, the rights that individuals have in relation to personal data held by Purpl and how Purpl complies with international data protection laws like GDPR.
4. GDPR Compliant
The General Data Protection Regulation, or “GDPR” is a European privacy and data protection law. Under the GDPR, residents of the EU may exercise certain rights regarding their personal data.
As a provider of services, Purpl is required to comply with many regulations, including GDPR. To ensure protection of personal data, we have certified our Purpl Materials to be remain compliant with European data protection laws.
5. Personal Information
To gain full access to our Site and Services, you must register for an Account. When you register for an account, we collect Personal Information which you voluntarily provide to us.
Personal Information refers to the personal information (the “Personal Information”) you submit:
a. When you register for an Account we collect your full name, email address, mobile number, business name and any information you provide and is used to identify you. This may also include anonymous information that is linked to you specifically (example: IP Address).
b. When you fill in any of our online forms to contact any member of our team.
We use your Personal Information to:
a. Provide you with the required Services.
b. Respond to your questions or requests.
c. Improve Purpl’s operations.
d. Address inappropriate use of our Site.
e. Prevent, detect and manage risk against fraud and illegal activities.
f. Target advertisements, newsletter and Service updates.
g. Verify the information that you provide with third parties.
h. Update our database, improve content and Site layout.
i. Resolve disputes that may arise.
We may retrieve additional Personal Information about you from third parties and other identification/verification Services such as your financial Institution, payment processor and verification services. With your consent, we may also collect additional Personal Information in other ways including emails, surveys, and other forms of communication. Once you begin using our Services through your Account we will keep records of your transactions and collect information of your other activities related to our Services. We will not share or disclose your Personal Information with a third party without your consent.
6. Information we collect from App Users
We may collect, but are not limited to collecting, the following: basic user information, such as your name, email address, mailing address, phone number, photograph, and birth date; financial information, including bank account and payment card numbers; and other historical, contact, and demographic information. We also collect information when you upload or send information to or through the Services about your products and services (including inventory, pricing and other data), participate in contests or promotions offered by Purpl or our partners, respond to our surveys, or otherwise communicate with us. Some of our Services also allow you to connect with people you already know.
7. Transaction Information
When you use our Services to make or accept payments or money transfers, we collect information about when and where the transactions occurred, a description of the transactions, the payment or transfer amounts, billing and shipping information, and information about the devices and payment methods used to complete the transactions.
8. Location Information
When one of our applications is open on your mobile device, we periodically receive information about the location of the device. We may also collect location information about your device if you are near a seller with whom you have auto check-in enabled. For more information and to learn how to disable location information, please see “Your Choices” below.
9. Device Information
We collect device-specific information when you access our Services, including your hardware model, operating system and version, unique device identifiers, mobile network information, and information about the device’s interaction with our Services. We may also identify other software running on the device (but will not collect any content from such software) for anti-fraud and malware-prevention purposes.
10. Use Information
We collect information about how you use our Services, including your access times, browser types and language, and Internet Protocol (“IP”) addresses.
11. Information Collected by Cookies
We use various technologies to collect information, and this may include sending cookies to your computer or mobile device. Cookies are small data files that are stored on your hard drive or in device memory by a website. Among other things, cookies support the integrity of our registration process, retain your preferences and account settings, and help evaluate and compile aggregated statistics about user activity.
12. Information We Collect From Other Sources
We may also collect information about you from third parties, including but not limited to third-party verification services, credit bureaus, mailing list providers, and publicly available sources. In some circumstances, this information may include your taxpayer identification number.
13. Digital Receipts
If you choose to receive receipts via email or text message, we store the email address or phone number you provide. We use your email address or phone number to send you a receipt for your purchase and to automatically send you digital receipts for future purchases you make from other merchants. Digital receipts may contain additional messages, offers, or links that may be of interest to you.
14. Sharing of Information
We may share personal information about you as follows:
- With third parties to provide, maintain, and improve our Services, including Service providers who access information about you to perform services on our behalf (e.g., fraud prevention and verification services), and including financial institutions, processors, payment card associations, and other entities that are part of the payment or transfer process;
- With others who have signed up for Accounts in order to provide our Services;
- With third parties that run advertising campaigns, contests, special offers, or other events or activities in connection with our Services;
- In connection with, or during the negotiation of, any merger, sale of company stock or assets, financing, acquisition, divestiture, or dissolution of all or a portion of our business;
- If we believe that disclosure is reasonably necessary to comply with any applicable law, regulation, legal process, or governmental request; to enforce applicable agreements or policies; to protect the security or integrity of our Services; and to protect us, our sellers, end users, or the public from harm or illegal activities; and
- With your consent.
We may also share aggregated, non-personally identifiable information with third parties.
We take reasonable measures, including administrative, technical, and physical safeguards, to help protect personal information from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction.
Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject cookies; however, our Services may not function properly if you do so.
You may also email us if you wish to deactivate your account. We may retain archived copies of information about you and your transactions for a period of time that is consistent with applicable law.
18. Promotional Communications
You may opt out of receiving promotional emails or text messages from Purpl by following the instructions in those emails or text messages. If you opt out, we may still send you non-promotional communications, such as digital receipts and messages about your account or our ongoing business relations.
19. Information that we collect from Website Visitors
We do not collect your Personal Information when you visit the Site. However, so we can monitor and improve our Site and Services we may collect non-personally-identifiable information. We will not share or disclose this information with third parties except as a necessary part of providing our Site and Services.
20. Information that we collect from Checkout Users
When you checkout with Purpl on a merchant’s website, we collect and store your card information, your email address, your mobile phone number, and billing and shipping address. To ensure your card information is kept safe and secure on our servers, we implement access control measures (physical and virtual), security protocols, policies and standards including the use of encryption and firewall technologies and we implement periodical security updates to ensure that our security infrastructures are in compliance with reasonable industry standards.
22. The Personal Data that we Retain
We will retain your information for as long as your account is active or as needed to provide you with our Services, comply with our legal and statutory obligations or verify your information with a financial institution.
Therefore, even after closing your Account, we will retain certain data to comply with these obligations.