If you could go out to dinner with any brand, who would you pick?
Now, I know that may sound weird but stay with me. Harley Davidson… I think would be too loud, which would embarrass me. Apple would be both sophisticated and a little pretentious, which would make me nervous. Timberland… hmmm I think it’s just too outdoorsy and gritty. We wouldn’t have much in common. On the other hand, having dinner with Nike, I think would be fun for me. It’s funny, energetic and young… and I think we can have a lot to discuss!
But wait… Who am I?
A few months ago, I had the privilege to become a brand. I couldn’t do it without the help of my team… so I’ll give them a shoutout here! 🥰
I know you’re interested to know more about me, so let me tell you…
My name is Purpl. l am a successful social entrepreneur in my early 30s. I believe women are natural problem solvers, that are capable and powerful to change the status quo. I feel it is my calling to create positive changes in my society through my initiative that was actually named after me “Purpl”.
Aside from my career, I am very friendly and outgoing. I really love spending time with my friends. They actually love when I’m around because they say that I would always crack them up with my jokes and uplift their mood whenever they are feeling down. They also say that I’m a good listener and they like to always get my advice.
In my free time, I like to follow up with the latest tech, and investments news. I also like to always keep up to date with the latest fashion trends, yet I would make sure to keep it simple and not sophisticated. One of my favorite brands is Levis; I believe it’s a brand for everyone, yet it always makes me feel individual.
I like to listen to upbeat and motivational music. My favorite jam is “Get up stand up – Bob Marley” 🎶 .
My team has also managed to come up with two archetypes for me! Cool right? Well, I guess it is if you’re not wondering what a brand archetype actually is 😜 !
If you are, then here you go: An archetype is a universally recognizable character type or role that a brand can embody. So what do you think are mine?
My team conducted a workshop to come up with the answer! They were able to identify two:
Being an everyman, it means I have or portray a family culture. I am welcoming and inviting. I am happy to support and collaborate with others because of my belief that all people should have equal rights and opportunities. I am friendly, fun, and casual… even at work!
On the other hand, I’m also a Hero! I instinctively seek to protect and inspire others. My organizational culture is typically achievement-oriented, holds itself to high standards, and requires dedication. I want to always be seen as a rescuer and become a familiar face in times of dire circumstances. I want to be seen as a liberator, fighting on behalf of the powerless, a champion for humanitarian rights & justice.
How many times did you feel the urge to take their hand or give them hugs but you weren’t able to? It might seem funny, but you can all actually relate to the brands in your lives as they were people themselves. In many cases, the connections you make with your preferred brands can really define who you are.
I can’t wait to meet you all and help you change the way we send, receive, and spend money in Lebanon! 😉
Written by: Nour Eid